The New York Times has a piece in their Technology section about the buying power of women. They highlight Dooce and her take on what women want, which is probably closer to the truth than what advertisers offer us. The disturbing part of the story is the matter of fact way advertisers and media companies dismiss cerebral content (anything feminist or political) and assert that women want makeup tips and gossip. Maybe the reason women don't respond to heavier subjects (of course using buying power as the only measure is highly dubious) is due to the fact that women are not offered the choice between intelligent and superficial very often. Maybe we need more outlets for smart women.
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